Testimonials and Case Studies
What do people say about Asher PR?
Hear the experts speak:
“Susan was tireless in media relations and was outstanding in securing coverage for our clients. In my experience, in contrast to many “strategy and planning”-centric PR executives I’ve encountered in my 20+ years of experience, Susan helped us surpass our anticipated annual media equivalency coverage for her assigned clients within 3 months on our team.”
“Susan effectively communicates the story idea we are pitching and then follows up faithfully until a successful or non-successful result is achieved with reporters and editors. Almost always the result is a successful one.”
The Gove Network
“Susan is a great media relations pro, and she is a wonderful writer as well. ”
“Just want to say “THANK YOU SOOOOO MUCH!!!” I greatly appreciate your involvement in the 2009 National Black Arts Festival and I hope to keep the lines of communication open for future events. You are a pure joy to work with and very timely, professional and courteous. I look forward to doing it again! Many thanks:)”-Margaret Kargbo National Black Arts Festival
Michael Bull of Bull Realty came to Asher PR to announce Bull Realty was moving its offices after being at the same location for 20 years. Bull wanted to send out a release to local newspapers and real estate publications about the move. Asher PR convinced him to tell a more compelling story that would be worthy of news coverage. After researching Bull Realty’s business practices and how the company had changed throughout the years, Asher PR developed a more newsworthy story. It told the media that while other real estate companies were struggling and many big-name commercial real estate companies were laying people off, Bull Realty was doing so well that it was hiring new agents and tripling its office space to handle its many new clients and prospects.
In the news release, Asher PR focused on why Bull Realty was doing so well and how the company was marketing differently than any other commercial real estate firm. After sending out the initial release, Asher PR contacted reporters and talked about the big deals Bull Realty recently had completed. Not only was the story published in the Atlanta Business Chronicle, it was published in four real estate trade publications:
CoStar, Aug. 4, 2008
Commercial Real Estate Direct.com Aug. 5, 2008
CityFeet, Aug. 6, 2008
Georgia Commercial Properties Aug./Sept. 2008
Atlanta Business Chronicle on Sept. 5, 2008
Jim Cowart Residential
In the summer of 2007, there were numerous new residential properties that were sitting empty and the market was at the beginning of one of the worst times it had seen in more than a decade.
Susan Asher wanted to find out what made Hidden Falls different from the glut of subdivisions that were flooding the market. After visiting the subdivision one Saturday and talking to people in the neighborhood, she found out that Hidden Falls had a children’s swim team that any child in the Gwinnett community could try out for, and that the swim team does fundraisers for cystic fibrosis. She wrote about Hidden Falls and the swim team, The Rapids. The story was published in Inside Gwinnett magazine. That article garnered the attention of a Gwinnett family that had a little girl, 10-year-old Olivia King, who had cystic fibrosis and needed a new liver. Hidden Falls swim team decided to hold a fundraiser just for her, and Susan publicized the event to media around metro Atlanta. The day of the event, more people came to Hidden Falls than at any other time. Journalists reported on the story in the Gwinnett Daily Post, The AJC and twice on WXIA-TV.